The Management Back Story - "The beginnings of something more."
In 1996 our managing partner, Jim DeBerry, broke into the swimming pool industry working for a small business and family owned swimming pool retail storefront filling chlorine bleach containers, selling filters, pumps, heaters, and learning how small store fronts operate. From these simple beginnings it laid the foundation of a bright future in the Swimming Pool Industry. After a couple of years, he moved on to work for POOLCORP, the nation’s largest swimming pool parts distributor. At PoolCorp, Jim was able to further his knowledge in parts, operations, vendor relationships, and customer service. DeBerry was later lured into furthering his craft and holding management capacities for some of West Palm Beach’s heaviest hitters, Builder, Clearwater Pools and Service Company, Century Pool Service. Underneath both companies respectfully, he was able to meet and exceed expectations. DeBerry later would be recruited by housing industry giant, Leor Company. Upon arrival at the Pooler, Georgia company headquarters DeBerry was given the senior level position of Area Division Manager for the swimming pool division of Leor. Leor Pools focused primarily on New Pool Construction, as part of the 40 million dollar enterprise, DeBerry was able to utilize resources not typical to most. Churning out television commercials, radio advertisements, publications, home shows, and other aggressive marketing strategies, DeBerry was able to create a presence in 4 states and over 30 counties. Prior to the housing market bubble burst, he was recruited to stabilize one of the largest American based Pool Service Companies with Miami, Florida based Pool Service America. While holding the Executive Level position of General Manager and Company Qualifier for Pool Service America, DeBerry began building on a customer base, largely affluent, that would later diversify to expand company revenues. The expansion also included the company's newly minted renovation division. DeBerry, along with the CEO developed the Management Trainee Program and created multiple tiers of Pool Service programs for customers, as well as designing and implementing the nationally renowned “White Collar Service” training program gearing towards turning pool guys into Recreational Water Professionals. After hundreds upon hundreds of pools built, serviced, repaired, and renovated, DeBerry reached the point where working for someone else offered him nothing more to achieve. So, Mr. DeBerry was offered and accepted the position of partial owner and later succeeding Amy Hamilton as Managing Partner of the company. Under DeBerry's tutelage Aqua Pool Dealer has grown vastly from its origins of ITX. This growth has included the company's merger and acquisition of multiple pool routes. With overall expansion, including organic business growth, APD has become a positive part of the workforce within our community. Today Aqua Pool Dealer is considered one of the most recognizable and distinguished companies for consumers and employment alike within the swimming pool industry. Aqua Pool Dealer is unique in the sense, as it is a growing small business but with big business experience and leadership. Aqua Pool Dealer is a complete diversified Pool Company with the ability to provide quality service to a large coverage area all while maintaining profitable business practices in a very competitive industry along with meeting reasonable customer expectations. Our tireless dedication includes the phrase "Did we do enough, to get the customer to want to come back and earn the person and his fellow peers business in the future?" Additionally, our customer centric approach includes our slogan of "Affordable Prices, Quality Products, and Speedy Service" which we believe are the realities required to offer the best products and services in the marketplace to meet customers desires.
Our company is proud to have some of the brightest and most experienced individuals to have come aboard from other industries and within the swimming pool trade to call Aqua Pool Dealer home. Due in large part to our associates, they have enabled us to reach heights that would have been much harder without them. We decided to create a program that offers them another opportunity within, to find even more success and a place to call home for the long term. The program is called the "Longevity and Prosperity Shareholder Initiative for Associates." By rewarding those for commitment, excellence and achievement, this program allows us to grow and invigorate everyone involved for the betterment of our consumers. We'd like to believe we are a warm, fun, and enjoyable place for individuals to come to work and call home away from home, as we call all of our teams associates the extended family
Aqua Pool Dealer Pool Building has three design centers state wide which service the residential new swimming pool buyer. This division is recognized for its referral based infinity edge program that initially catered to the affluent customer. Recently Aqua Pool Dealer also builds the custom pool for the need of the average joe on an affordable budget. We pay close attention to your wants, needs, and desires, we make the best accommodations to fit into your budget and provide the luxury of swimming in your backyard.
Aqua Pool Dealer Remodeling is dedicated to revitalizing existing swimming pools whether it is a resurface, skimmer, spa addition, waterfall, rockscape, tile, feature or a total renovation of your swimming pools design.
Aqua Pool Dealer E-commerce offers one of the largest and most competitive directories in products to meet your needs for online swimming pool shopping.
Aqua Pool Dealer Service and Repair Division provides affordable pool service and repair with quality in house repair and service representatives Our multi-tier level service enables us to provide to more customers on a larger scale. Big or Small most tasks we can take on and complete in a satisfactory matter.
Interested in learning more?
Pool Repair Tech
Recreational Water Professional
Resurface Crew Member
Resurface Crew Lead
Leak Detection Specialist
Rockscape Crew Member
Prep Crew Member
Dig and Steel Crew Member
Route Sales Team Member
contact us to learn more
Aqua Pool Dealer a privately held company. If you are an investor and have questions about the company, send an email
About Aqua Pool Dealer E-Commerce
Our desire at Aqua Pool Dealer is multi faceted, but three main objectives are ever-present:
Offer the most affordable and competitively priced swimming pool products online, Help our customer with knowledgeable and friendly support to fix their pools and of course creating an enjoyable work atmosphere for our employees.
Our well-rounded team resume includes former warehouse distribution managers and product buyers to state licensed swimming pool construction and repair contractors to certified pool operators to e-commerce specialist to seasoned entrepreneurs. Whether it is the forklift driver, technical support specialist, billing manager on up, we take pride in providing quality products with affordable prices.
After several meetings discussing the state of the swimming pool industry, a Former leading swimming pool distribution branch manager and a state licensed swimming pool contractor founded our company. These well-accomplished individuals brought their entrepreneurial spirit to fruition after months of planning, investing, and recruiting AQUA POOL DEALER became a legit company not a person in his underwear behind a computer.
By collaborating with the largest and best suppliers and buying groups in the industry, this has enabled us for rapid growth and demand. Forging bonds and relationships with manufactures and warranty stations, and pulling from our warehouses which geographical map of our nation, we are to offer you a unique service that offers e-commerce sites cannot match.
We value the opinions, suggestions, needs, and demands of our customers and try to set forth the best effort possible to achieve success. Thank you for visiting and choosing our company.
10151 University Blvd. Suite 171, Orlando, FL 32817
Orlando (407) 574-5519 Fort Lauderdale (954) 282-9821
State License CPC1458004
We are Licensed!
License Number CPC1458004
We are Licensed by the State of Florida as the highest possible ranking pool contractor known as Certified Pool/Spa Contractor related to building residential swimming pools and repair both residential and public swimming pools or spas. Our License permits contractor's scope of work includes Pool Construction, the installation and repair of equipment, work on interior finishes, the installation of package pool heaters, the installation of perimeter and filter piping, the construction of equipment rooms or housing for pool/spa equipment and weekly pool service.